Campaign Manager – GTM & Demand Generation
We are looking for an experienced Campaign Manager to plan, execute, and optimize integrated outbound campaigns across email, calling, and digital channels for our core practice areas.This role will own the 30-60-90 day campaign execution plan, working closely with Business Development (BD) & Marketing Managers, and managing a small team of Lead Generation Specialists.
- Own end-to-end execution of GTM campaigns across target sectors, practices and geographies
- Translate strategic campaign plans into actionable weekly execution roadmaps
- Manage and mentor a team of Lead Generation Specialists
- Design and optimize multi-touch outreach sequences (email, LinkedIn, calling)
- Ensure alignment of messaging with industry use cases and solution value propositions
- Monitor and improve key metrics: open rates, response rates, SQL conversion, pipeline creation
- Drive segmentation, targeting, and account prioritization (ABM-lite approach)
- Collaborate with BD and sales teams to ensure smooth handoff of qualified leads
- Manage campaign tools (CRM, email automation platforms, data tools)
- Continuously refine messaging, scripts, and campaigns working closely with BD/Marketing Manager based on performance insights
- Create dashboards and provide weekly performance reports to leadership
- Ensure adherence to global outreach compliance and best practices
- 5-7 years of experience in B2B campaign management / demand generation, in IT services or digital solutions
- Proven track record in running international outbound campaigns (US, Europe, Middle East, or APAC markets)
- Strong experience in email marketing, cold outreach, and lead generation programs
- Familiarity with technology services domains (Digital, App Modernization, Data, AI, Cloud) is preferred
- Strong campaign execution discipline with attention to detail
- Strong ownership mindset and ability to work independently
- Data-driven mindset with ability to analyze and optimize campaigns
Hands-on experience with tools such as:
- CRM (HubSpot, Salesforce, Custom)
- Email automation (Apollo, Outreach Cognism, etc.)
- LinkedIn Sales Navigator and data tools
Candidates once selected are expected to meet objective of compliance to Digital Personal Data Protection Rules, 2025 giving full effect to the DPDP Act, 2023 and Information Security wrt ISMS and ISO/IEC 27001:2022.If already aware it's an advantage. The candidates once on board, are bound to understand the rules and processes and be complaint wrt Digital Personal Data Protection Rules, 2025 giving full effect to the DPDP Act, 2023 and Information Security wrt ISMS and ISO/IEC 27001:2022.The terms and conditions concerning Information Security would be reviewed when laws, regulations, the information security policy or topic specific policies change.
