Human Centered Design Approach focused on Customer Journeys

Our design process involves rapid, iterative prototyping, testing, refinement, and validation of ideas aimed at empathetically understanding customers' motivations, behaviors, values, and emotions.

HCD Approach

Case Study
Project Project Community Innovation and Collaboration Platform
Client Client Leading Multilateral Agency
Sector Sector Energy Extractives
Project Type Project Type Digital Transformation

The Challenge

Enrich the user experience while improving its usability and aesthetic appeal to encourage new users to sign up and existing users to become more involved in contributing and sharing their knowledge with the community.

Define

Userflows & Persona

Userflow
Persona

Define

Concepts & Wireframes

SiteMap
Wireframe

Ideate

Layouts & Mock-ups

Prototype

Solution Highlights

Prototype

Solution Highlights

Prototype

Solution Highlights

Test

Checklist

Impact

Comparative 10 months analytical metrics

  • Pre Launch
  • Post Launch
Posts per active User
200%
20
60
Comments per active User
150%
20
50
Views per Post
133%
300
700
Avg. Comments per Post
167%
30
80
Avg. Votes per Post
300%
10
40