Market Intelligence Analyst
Job Title
Market Intelligence Analyst
Job Location
Remote/WFH
Job Type
Full Time
No. of Positions
2
Date Posted
July 4, 2024
Preferred Experience
3+
Job Description
- Conduct comprehensive research and analysis of the IT market within the US government sector, covering market trends, competitor analysis, and customer preferences, evolving technology landscape
- Monitor and evaluate federal government procurement opportunities related to IT/Digital products and services
- Research and analyze information from multiple sources to assess, interpret, forecast, and identify trends/opportunities and develop strategic direction
- Conduct research, analysis and delivery of high-quality and timely responses for public-sector opportunities and initiatives
- Update and track progress on previously identified/ potential business opportunities
- Synthesize research findings and analysis in structured online written and oral formats
- Collaborate with teams to define key research objectives and deliverables, coordinating with Business Development counterparts as needed
- Prepare detailed reports and presentations based on market research findings, emphasizing actionable insights and strategic recommendations
- Contribute to the development of marketing strategies and campaigns based on informed market intelligence
- Stay abreast of industry developments, regulatory changes, and emerging technologies pertinent to the Government IT market landscape
- Collaborate closely with business development, sales, and technical teams to understand client requirements and develop winning strategies for opportunities
Job Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field; Master's degree preferred
- Proven experience (3-4+ years) as a Market Research Analyst specializing in IT, with exposure to the US government sector considered advantageous
- Strong comprehension of procurement processes and contracting mechanisms
- Strong research and organizational skills with the ability to prioritize tasks
- Excellent verbal, written, and presentation skills; ability to communicate complex information to technical and non-technical professionals
- Exceptional analytical and critical thinking abilities with meticulous attention to detail
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